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  • MNET Announces Pre-Grammy Party

    Wed, 30 Jan 2013 13:59:26

    MNET Announces Pre-Grammy Party - It's for the K-Pop crew

    Hey, K-Pop fans out in Los Angeles. We've got some good news for you.

    The K-Pop community will celebrate the Grammys in style, all the while celebrating their own unique cultural achievements, progression and creation of awareness over the past year.

    Mnet America, a youth entertainment brand for all things Asian cool, has announced its first annual pre-Grammys Party to take place at East West Studios on February 7, 2013, which coincides with Lunar New Year week.

    Celebrity presenters including Carrie Ann Inaba and Suzanne Whang, who will host a celebration of Asian pop music, culture and entertainment, highlighting the impact Asian Americans has made this past year, especially K-Pop, which saw a huge explosion in popularity. Red carpet arrivals will talk place 6:30PM to 7:30PM.

    The event will benefit the Coalition of Asian Pacifics in Entertainment (C.A.P.E.) Foundation, a leading force since 1991 in advancing diversity and cross-cultural awareness by education and promoting Asian Pacific Islanders for key artistic and leadership roles in entertainment and media.

    To honor some of the year's brightest talent, Mnet America has created the Mnet America Asian Pop Awards, with two individuals and one company to be recognized for being at the forefront of bringing Asian faces and pop culture into mainstream American media.

    Mnet America Rising Star Award: Debuting this year the highly lauded rookie, Ailee, is an obvious choice to receive the Mnet America Rising Star Award. Born in Denver, Ailee is a Korean American who is has broken into the K-Pop music scene in a big way.

    Mnet America Digital Trend Setter Award (presented with C.A.P.E.): With almost one million subscribers on YouTube, musician David Choi has achieved great success on and offline over the past year. C.A.P.E is proud to present this award to David as he embodies its definition – an Asian American who has utilized the digital world to become a trendsetter and elevate Asian American influence in entertainment.

    Asian Pop Brand of the Year Award (presented with the Asian American Advertising Federation (3AF): The 3AF and Mnet America will recognize Toyota as the brand that has most creatively incorporated Asian pop culture in their marketing or advertising campaign this past year.

    Anyone plan to check out this event?

    —Katie Sheehan

    "Like" ARTISTdirect on facebook to get more news and info on David Choi

    Tags: David Choi, Ailee, Carrie Ann Inaba, Suzanne Whang

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