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  • Motel 6 and Primary Wave Partner With Alesana For Third Annual "Rock Yourself to Sleep" Tour

    Thu, 25 Aug 2011 09:58:43

    Motel 6 and Primary Wave Partner With Alesana For Third Annual "Rock Yourself to Sleep" Tour - The tour begins Oct. 13 and includes free hotel rooms for the bands on the hill!

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    Motel 6 and Primary Wave Music, one of the largest music publishing, marketing, branding and talent management companies in the United States, are partnering for the third "Rock Yourself to Sleep" Tour will kick-off on Oct. 13, 2011 with Epitaph Records band Alesana as the headliner. Similar to the last two years, there is a companion contest leading up to the tour, which gives three up-and-coming bands the opportunity to open for Alesana on this six week national tour, as well as free rooms.

    Bands can enter the contest here with their ReverbNation account. Hotel rooms are luxuries for touring bands. Free hotel rooms for touring bands is liking winning the lottery! You will only understand this concept if you have toured! It can get dirty, nasty and smelly, and tensions tend to rise when band members are stuck together in a van, so hotel rooms are beyond necessary for the survival of the members and of the band as a whole!

    "Over the past two years, 'Rock Yourself to Sleep' has solidified itself as one of the industry's premier touring properties. We're very excited to have the guys from Alesana headline our Fall tour and look forward to another successful run", states Devin Lasker, Chief Imagination Officer at Primary Wave Music and creator of 'Rock Yourself to Sleep.'

    Bands will have until Sept. 25, 2011 to motivate fans to vote for them in head-to-head style competitions. Then, the 10 bands with the most votes will have until Oct. 2 to have fans vote for them; three winners will be chosen from the five bands with the most votes by a panel of music industry professionals as well as Alesana and revealed on Oct. 4.

    "We are very excited to be headlining this year's Motel 6 'Rock Yourself to Sleep Tour!' Our new story releases at the same time which means we will be playing some brand new songs! Come hang out and be the first to see the new music live and in person!" said Shawn Milke, Lead Singer of Alesana.

    Packaged by The Agency Group, one of the world's foremost entertainment booking agencies, the "Rock Yourself to Sleep" Tour gives developing bands an opportunity to become a part of a national six-week tour without having to worry about the financial restrictions like accommodations; at the same time, this tour also connects national brands with the hard to reach 18 – 24 demographic.

    Previous contests have garnered over 100 million impressions for Motel 6 and other tour sponsors including Papa John's and 1800mattress.com. This tour has also given artists a platform to grow their fanbase and help launch their careers like previous headliners of the Rock Yourself to Sleep Tour including Every Avenue and We Came As Romans.

    "Motel 6 is proud to sponsor the 'Rock Yourself to Sleep' 2011 fall tour," said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. "We support the dedicated and creative efforts of up-and-coming musicians and look forward to seeing them at Motel 6."

    Fall 2011 'Rock Yourself to Sleep'Tour Dates:

    Thu-Oct-13 Worcester, MA Palladium
    Fri-Oct-14 Philadelphia, PA TLA
    Sat-Oct-15 New York, NY Irving Plaza
    Sun-Oct-16 Albany, NY Northern Lights
    Mon-Oct-17 Buffalo, NY Xtreme Wheels
    Tue-Oct-18 Pittsburgh, PA Mr. Smalls
    Wed-Oct-19 Cleveland, OH Peabodys
    Thu-Oct-20 Detroit, MI Crofoot
    Fri-Oct-21 Chicago, IL Metro
    Sat-Oct-22 Sauget, IL Pops
    Mon-Oct-24 Denver, CO Summit
    Tue-Oct-25 Salt Lake City, UT The Complex
    Thu-Oct-27 Seattle, WA El Corazon
    Fri-Oct-28 Portland, OR Hawthorne Theatre
    Sat-Oct-29 Sacramento, CA Ace of Spades
    Sun-Oct-30 San Francisco, CA Regency
    Tue-Nov-01 Lancaster, CA Allied Arts Cedar Center
    Thu-Nov-03 Los Angeles, CA House of Blues
    Fri-Nov-04 Pomona, CA Glasshouse 1H
    Sat-Nov-05 San Diego, CA Soma
    Sun-Nov-06 Phoenix, AZ Marquee
    Mon-Nov07 Tucson, AZ Rialto Theatre
    Tue-Nov-08 Albuquerque, NM Sunshine Theatre
    Wed-Nov09 El Paso, TX Club 101 Thu-Nov-10 Dallas, TX The Door
    Fri-Nov-11 Houston, TX Warehouse
    Sat-Nov-12 San Antonio, TX White Rabbit
    Sun-Nov-13 New Orleans, LA House of Blues
    Mon-Nov14 Birmingham, AL Zydeco
    Wed-Nov16 Tampa, FL State Theatre
    Thu-Nov-17 Ft. Lauderdale, FL Revolution
    Fri-Nov-18 Orlando, FL Firestone
    Sat-Nov-19 Atlanta, GA Masquerade
    Sun-Nov-20 Raleigh, NC The Brewery

    Are you going to "Rock Yourself to Sleep" with Alesana? Are you going to enter the accompanying contest?

    —Amy Sciarretto

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    Tags: Alesana, Every Avenue, We Came as Romans

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