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  • MTV Is Launching A 90s And Early 2000s Focused 'Classic' Channel

    Thu, 28 Jul 2016 09:48:06

    MTV Is Launching A 90s And Early 2000s Focused 'Classic' Channel -

    As of August 1st, MTV is rebranding VH1 Classic as MTV Classic. The channel will focus itself on "an eclectic mix of fan-favorite MTV series and music programming drawn from across its rich history, with a special focus on the 1990s and early 2000s," according to a statement from the company.

    The August 1st launch date will mark the 35th anniversary of MTV. "The debut hour of MTV Classic will replicate the first hour of programming in MTV's history," reports Rolling Stone. MTV President, Sean Atkins, said about the new channel, "From Beavis & Butt-head to Laguna Beach, MTV’s programming vault is a music and pop culture goldmine with universal resonance. MTV Classic gives audiences a modern and artful home for classic MTV programming and — alongside MTV, MTV2, MTV Live and mtvU — rounds out a diverse portfolio with music and youth culture at its core."

    "After revisiting the 1981 debut, MTV Classic will flit through programming history, looking back at Total Request Live and airing the "most memorable" installments of MTV Unplugged, including episodes featuring Nirvana, Erykah Badu and Bob Dylan. Primetime will feature several popular animated shows, including Beavis & Butt-head and Aeon Flux. On the weekends, the channel plans to serve up "binge-worthy marathons" of shows like Real World and Laguna Beach," adds Rolling Stone.

    —The ARTISTdirect Staff

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