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Music in ads: What's that catchy tune?
Thu, 27 Aug 2009 15:04:23
Petra Haden, Biz Markie
Music in ads: What's that catchy tune?
I'd divide ads that use music into three categories. Some dig up an old familiar song from our past, counting on the nostalgia value to make us associate good things with their product. Some pick a catchy modern tune which viewers may or may not have ...Full Story at MSNBC »ARTISTdirect Featured News
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