Nas to Perform With The Hipster Orchestra
Tue, 13 May 2014 14:36:04
Nas x Hipster Orchestra...in Africa!
Rapper Nas will perform with The Hipster Orchestra, a chamber ensemble formed by creative music agency Jingle Punks, at Castle Lite's Extra Cold Music Concert in Johannesburg, South Africa on June 7, 2014.
Nas will perform a full set, including classic material from his masterpiece album Illmatic, with arrangements by The Hipster Orchestra.
As a part of their evolution into branded musical work, Jingle Punks' founder Jared Gutstadt approached Castle Lite's agency, Ogilvy Entertainment, and suggested an orchestral reworking of the classic, Nas album Illmatic.
Gutstadt noted, "It's the 20-year anniversary of Illmatic, arguably one of the greatest hip-hop albums recorded, and here was the perfect platform to connect with the Castle Lite consumer in a meaningful way."
Additionally, the prestigious Johannesburg Philharmonic Orchestra will be supporting the performance by lending some of their top performers to play with The Hipster Orchestra.
Wow! That rules.
Composed primarily of Jingle Punks employees and in-house musicians, The Hipster Orchestra was initially launched as a whimsical way to garner more composing and arranging work for the parent company, Jingle Punks' creative studio. The group arranges both indie and pop contemporary hits as well as established classics for a string-based chamber group.
Timbaland is exclusively producing the event.
What do you think of this mashup? Nas x Hipster Orchestra are as "illmatic" as it gets.