Natasha Bedingfield and philosophy Team Up for New Song
Thu, 18 Dec 2014 10:16:54
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Good song x good beauty brand x good cause!
philosophy, the women's wellbeing beauty brand, is collaborating with singer/songwriter Natasha Bedingfield on an exclusive, original song to spread hope to women everywhere.
The song, "hope," penned by Natasha and a new writing and production team made up of Matt Robinson, David Saw and Ryan Freeman, was written to draw attention to the mental health needs of women and further the message of the hope and grace initiative—an unending commitment by philosophy to support community-based mental health organizations.
Releasing simultaneously with the product launch of renewed hope in a jar, "hope" will be available for download on iTunes on January 13 with 20 percent of the net proceeds from iTunes sales benefiting the hope and grace initiative until 2016.
By encouraging and promoting the idea of hope when faced with any adversity, this original song clearly captures the spirit of philosophy.
For over 18 years, philosophy has been devoted to bringing women products that inspire them to live better lives. Most recently, in July 2014, philosophy launched the hope and grace initiative, the cornerstone of the brand's philanthropic mission wherein 1 percent of philosophy product sales across all retailers support community-based organizations working to empower women through the promotion of mental health and wellbeing, and the prevention and treatment of related issues.
"philosophy understands the power of words, and as a songwriter this resonates deeply with me," said Bedingfield. "I was thrilled to collaborate with philosophy on the song and to help raise awareness about mental health, particularly among women. This song is about how powerful hope is and that we all need to be reminded sometimes of how even the darkest nights become bright mornings, and hope can carry us through any hardship."
"At philosophy, we believe that it is important to nurture the skin as well as the soul, and music offers a powerful way to lift spirits and spread a message," said Jill Scalamandre, Senior Vice President, philosophy and Chief Marketing Officer, skin care for Coty. "The philosophy of renewed hope in a jar is 'live with optimism, renew with hope,' a sentiment that not only ties perfectly to this beautiful song, but also to the hope and grace initiative's mission of helping lift the stigma that surrounds mental health."
To celebrate the release of "hope," which is named for its reimagined iconic product, renewed hope in a jar, philosophy will host a special event where Bedingfield will perform "hope" live for the first time. The performance will be simulcast via Livestream as part of a larger digital media campaign that will further promote the renewed hope in a jar product and the hope and grace initiative.
Changing the landscape of philanthropic efforts in the beauty industry, the hope and grace initiative established the hope and grace fund as a project of the New Venture Fund, a 501(c)(3) public charity dedicated to supporting innovative and effective public interest projects. With guidance from an advisory board made up of committed and notable leaders in the mental health arena, philosophy will annually award multiple grants with an average amount of $25,000 through the hope and grace fund to support hundreds of qualified organizations around the world.
In its first year, the fund plans to target organizations that work with women in the United States who are currently underserved by mental health services by providing grants to community-based mental health organizations. These unsung heroes of the mental health field include those organizations that are working to overcome the barriers and stigma associated with seeking treatment for mental health issues, providing access to mental health treatment, and fostering support networks for women with mental illness.
Join the movement at hopeandgracefund.com.
Will you find "hope" with Bedingfield and philosophy?