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  • Ne-Yo & Cher Lloyd to Create Song for Fruttare Fruit + Milk Bars

    Wed, 17 Apr 2013 16:05:23

    Ne-Yo & Cher Lloyd to Create Song for Fruttare Fruit + Milk Bars - They are celebrating the U.S. launch

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    • Ne-Yo - NEW YORK, NY - AUGUST 21: Ne-Yo attends the 2014 Summer Classic Charity Basketball Game at Barclays Center on August 21, 2014 in New York City.
    • Ne-Yo - NEW YORK, NY - AUGUST 21: Ne-Yo attends the 2014 Summer Classic Charity Basketball Game at Barclays Center on August 21, 2014 in New York City.

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    Want to help Ne-Yo and Cher Lloyd create a song? You can, thanks to social media and those delicious Fruttare Fruit + Milk bars. It'll sound and taste yummy.

    To celebrate the U.S. launch of Fruttare Fruit Bars, a brand that embodies a positive outlook on life, R&B star Ne-Yo and sassy British cutie Cher Lloyd will come together for a first-of-its-kind collaboration giving fans an unprecedented opportunity to contribute to the creative process of an original song. The song will be inspired by social media submissions on Facebook, Twitter and Instagram showing what keeps fans looking on the bright side.

    Already loved in more than 15 countries around the globe, Fruttare will make its U.S. debut this spring. The Fruttare product line includes two types of frozen fruit bars; Fruttare Fruit and Milk Bars – the first nationally available line of its kind – as well as Fruttare Fruit and Juice Bars. Fruttare Fruit Bars are available in grocery and convenience stores nationwide.

    Yes, we plan to purchase some Fruttate when they make their domestic debut. They sound beyond yummy.

    Here's where you come in.

    Now through May 20, music lovers can help inspire Ne-Yo and Cher's songwriting process by sharing what "It's All Good" means to them at the Fruttare U.S. Facebook page or by using the hashtag #ItsAllGood on Twitter or Instagram. All of the hashtagged content will be streamed on the Fruttare US Facebook page. The artists will review submissions for creative inspiration as they develop a new song celebrating a positive outlook on life.

    "I always try to look on the bright side of things, so it's cool to have the opportunity to bring that philosophy to life in a new song," said Ne-Yo. "I'm excited to work with Fruttare and Cher to let our fans inspire the songwriting process. I can't wait to see what people share."

    Ne-Yo and Cher Lloyd's socially-inspired single will be released this summer. Leading up to the release of the song, music-lovers can visit the Fruttare US Facebook page for an inside look at Ne-Yo and Cher as they write and record the song, and also view the social submissions from fans across the country in real-time.

    "I can't wait to see how our different styles come together to create a new sound," said Cher. "We want people to have an ‘'It's All Good' vibe all summer long, so we're hoping to create a fun song that people can't get out of their heads."

    Ne-Yo and Cher will perform the original socially-inspired song live for the first time at this year's iHeart Radio Music Festival in Las Vegas this September.

    Go to Fruttare's Facebook page for more details!







    Will you help create the song?

    —Maggie Pannacione
    04.17.13



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