Neil Young's Digital Music Format PONO to Debut in 2014
Mon, 16 Sep 2013 12:52:04
Who needs YOLO when you can have PONO?
Classic rocker Neil Young's new digital music format PONO should make its long-awaited debut early in 2014. Ya hear that, audiophiles?
A post on the PONO Facebook page read as follows: "The simplest way to describe what we've accomplished is that we've liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio."
Young offered some elucidation on the concept, adding: "PONO starts at the source: artist-approved studio masters we've been given special access to. Then we work with our brilliant partners at Meridian to unlock the richness of the artist's music to you. There is nothing like hearing this music - and we are working hard to make that experience available to all music lovers, soon. Our mission is also to make PONO just as accessible as any music you buy and listen to today. So we'll be launching both the PONO portable player – an updated version of the one I showed on David Letterman's program – and an online library, with all your favorite music available in PONOMusic quality. Everything you need to feel music anew."
Will you be interested in checking out and using the PONO service?