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CartNelly Furtado Films Breast Cancer PSA for Music Choice
Wed, 10 Oct 2012 17:00:44
Music Choice kicked off a month-long pro-social campaign promoting Breast Cancer Awareness Month this October called Rock Ur Pink. The campaign's goal is to promote awareness for breast cancer through Breastcancer.org, a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer.
Nelly Furtado appears in the :30 PSA that will run on all Music Choice platforms throughout the month of October. In it, she wears a bright pink topper and explains why she is rocking Rock Ur Pink.
Additionally, videos from breast cancer survivors like Melissa Etheridge, Sheryl Crow and Kylie Minogue appear in a special Rock Ur Pink category on MC On Demand. The folder also incorporates videos from artists who support the cause including Martina McBride and her inspirational video “I'm Gonna Love You Through It.”
Watch the PSA, featuring Furtado in an electric pink blazer, below:
What can you do to support BCA?
—Maggie Pannacione
10.10.12
