New Artist Spotlight: Cro
Fri, 29 May 2015 16:50:15
He's Germany's most prominent rapper, he dons a panda mask, and his sights are set on the U.S. Rap + Pop = Raop.
Cro already owns hip-hop in Germany. In his panda mask with the faint upside down cross, he immediately turns heads, but when you hear him get on the mic he perks ears even more. Cro's got millions of YouTube views, over 40 million and counting to be exact, and an equally staggering social following worldwide. He recently unveiled his video for the new single "Dream" [Columbia Records] in the United States, and it lives up to its title as a quirky, often hilarious and simply unshakable headtrip.
The clip warps a Dating Game-style show with our masked protagonist ultimately stealing the contestant's thunder and drawing in a blonde beauty. The sharp cleverness belies the track's catchiness. The chorus proves instantly magnetic, while the production itself bristles with a symphonic, almost classical panache. Cro's elegant delivery quickly ramps up into an unshakable refrain evocative of his expansive range. Simply put, he creates a new paradigm for popular music and rap, by weaving in the most seemingly disparate of elements into one enigmatic, engaging, and entrancing piece.
"Dream" just opens up the doorway for his new record Melody soon, which promises to cover an entire spectrum of emotions and sounds, giving the Panda mask-donning MC the chance to really take a bite out of culture. He's got all the trappings of a new kind of superstar. His approach is as fearless as it is fiery and focused, and he's not afraid to upset the balance and try something new. That's what we could really use more. Moreover, he doesn't sound like anybody else out there. Cro is truly a Dream.
Watch the fun music video for "Dream"
Cro's single, "Dream" is available now via Columbia Records.