New Artist Spotlight: OMI
Wed, 13 May 2015 16:18:54
Jamaican singer behind "Cheerleader" is about to put the Caribbean on the map for a new generation.
OMI emerges from Jamaica with an Island-soaked, sun-kissed pop sound that shines with soul. Signed to Columbia Records, you've most likely already heard his bubbling smash "Cheerleader (Felix Jaehn Remix)," which is really starting to heat up the summer already. An original version of the song came out in 2012 finding big audiences in OMI's native Jamaica and Hawaii initially. However, German electronic dance music producer and artist Felix Jaehn got his hands on it and incorporated a bright dancefloor swing, bridging the beach and the club.
Nodding to a regional tradition that produced everybody from Bob Marley to Jimmy Cliff and Peter Tosh, OMI's got a powerful, almost bluesy voice that punctuates the song with raw emotion. He's not afraid to really belt in the landscape of a pop tune either, breaking down another wall. The horns and organic percussion add a distinct flavor to the track. However, it's OMI's hook, "I think I found myself a cheerleader" that really sticks and sets in from the get-go.
OMI is taking reggae down a new path, and he's carving out his own niche in the process. This is the first of many anthems from him, creating a different space and a delicate breath of fresh air. The track is breaking streaming records worldwide and it's already got more than 100 million plays on Spotify. It's about to blast off stateside too. We're jumping on board as cheerleaders for OMI now, because he's about to be massive. The Caribbean is giving us another star.
OMI's Cheerleader (Felix Jaehn Remix Radio Edit) is available at iTunes.