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  • New Dr. Dre Headphones Due Out This Week

    Wed, 23 Jul 2008 10:19:58

    New Dr. Dre Headphones Due Out This Week - It's all about the Beats

    Dr. Dre Photos

    • Dr. Dre - BEVERLY HILLS, CA - AUGUST 22: (L-R) TV personality Gayle King and recording artist Dr. Dre attend GENETIC x Liberty Ross Launch on August 22, 2014 in Beverly Hills, California.
    • Dr. Dre - BEVERLY HILLS, CA - AUGUST 22: (L-R) Recording Artist Dr. Dre and model and designer Liberty Ross attend GENETIC x Liberty Ross Launch on August 22, 2014 in Beverly Hills, California.
    • Dr. Dre - BEVERLY HILLS, CA - AUGUST 22: (L-R) Chairman of Interscope Geffen A&M Jimmy Iovine, model and designer Liberty Ross, and recording artist Dr. Dre attend GENETIC x Liberty Ross Launch on August 22, 2014 in Beverly Hills, California.

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    Dr. Dre Videos

    • STRAIGHT OUTTA COMPTON - Vevo Exclusive “Learning from the Master”
    • Dr. Dre - Straight Outta Compton – Exclusivité Vevo "Apprendre du grand maitre"

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    Dr. Dre's long-awaited new LP, err, headphones finally hit the market this week, as Apple, Best Buy, and beatsbydre.com start selling them for $349.95 on Friday. A project helmed by Dre, Interscope/Geffen/A&M chairman Jimmy Iovine, and the A/V accessories company Monster, "Beats by Dr. Dre" are cushy isolation headphones meant to capture the high-def experience of studio engineers.

    “Artists and producers work hard in the studio perfecting their sound, but people can’t really hear it with normal headphones," Dre said in a statement. "Most headphones can’t handle the bass, the detail, the dynamics. Bottom line: the music doesn’t move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should—the way I do."

    Three years of research went into Beats, with Monster stepping onboard to add their well-known cable technology to a wide adjustable headband and soft plush hinged ear cups.

    “Dre and I have been developing these headphones for a while," Iovine added, "and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects."

    —The ARTISTdirect Staff
    07.23.08



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