New Radiohead LP Draws Mostly Free Downloads
Wed, 07 Nov 2007 09:18:16
Now that the digital dust is beginning to clear from the "set your own price" sales of Radiohead's new record, an Internet research group is claiming that 62% of In Rainbows downloads were done for free. The other 38% rang up with an average price tag of $6. ComScore added that 17% paid less than $4, 6% paid between $4-$8, 12% paid between $8-$12, and a mere 4% paid more.
A Radiohead spokesperson declined to comment on the study, but Fred Wilson, a managing partner of Union Square Ventures, had this to say on Billboard.com: "This shows pretty conclusively that the majority of music consumers feel that digital recorded music should be free and is not worth paying for. It's time to come up with new business models for the freeloader market."
More than 1.2 million fans have visited Radiohead's site since the album's release. According to Pitchfork, a CD version is heavily rumored through ATO Records on New Year's Day.
—The ARTISTdirect Staff