Nicki Minaj Partners With Myx Fusions
Wed, 12 Jun 2013 14:56:14
Myx Fusions, the fruit-infused, single serve moscato wine beverage, has teamed up with Nicki Minaj.
Minaj is now part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad. She will be featured in the add campaigns.
"I am so excited to team with the Myx brand," says Minaj. "I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry."
The company elected to partner with the queen of rap since she "is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents - style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned."
Myx Fusions, a product of Myx Beverage LLC, is currently available in New York, New Jersey, Los Angeles and Las Vegas and is coming soon to a retailer near you. For locations, please visit www.myxfusions.com.
Will you get your sip on with this Nicki Minaj-endorsed beverage?