Nicki Minaj x MYX Fusions Partnership Proves Fruitful in More Ways Than One
Wed, 08 Oct 2014 14:16:59
Nicki Minaj's partnership with MYX Fusions is soaring! Minaj is a mogul, the female Jay Z.
Wine and dine, baby.
Here's the numbers and the stats: Monthly sales of MYX Fusions, the effervescent Moscato infused with all-natural flavors, have increased over 500% since February and distribution has expanded from nine to 42 states within the same period. MYX has quickly become one of the fastest growing "ready-to-drink" beverages in the industry.
What does that have to do with Her Minajesty? Well, Minaj is not only the face of MYX Fusions Moscato, so you see her gorgeous visage in all the ads. But she is also the co-owner. She is hands on in her ownership and has direct input into all of the aspects of the beverage, from new flavors to production to the marketing!
That reminds us of the Hair Club for Men! Not just president, but also a client. Minaj isn't involved in MYX in name only. She is involved in ALL aspects.
"I'm passionate about MYX and am always thinking of new ways to integrate it into my projects in an organic way," said Nicki Minaj. "I told everyone that MYX was going to revolutionize the wine industry and we are on our way."
"Nicki is a savvy businessperson and she has been an instrumental factor in the brand's tremendous growth," said Mona Scott-Young, co-owner and Chief Marketing Officer for the brand. "Her business acumen is helping to turn the signature cobalt blue MYX Fusions bottle into gold."
In addition to being one of the main MYX stock shareholders and a member of the Board of Directors, Nicki is personally involved in nearly every aspect of the business. With each new flavor, Nicki sits with the production team and provides her input on the product and the packaging. Most recently, the rap vixen played a major role in the launch of MYX Fusions Mango, tweaking the blend until it reminded her of being back home in Trinidad. She is currently working with the MYX team on a special Limited Edition for the holiday season.
Ooh, a holiday MYX bevvie? We cannot wait to taste it.
Nicki Minaj is truly a mogul.
And the final batch of intel about MYX: The next evolution in the wave of moscato mania sweeping the country, MYX Fusions leverages the explosive popularity of moscato wine and improves on the experience of drinking it. All natural and refreshingly carbonated, MYX Fusions is available in both 6.3 oz. (187ml) and 12.7 oz. (375ml) signature cobalt blue bottles and in four delicious flavors – Mango, Coconut, Peach and pure Moscato. The easy to open, twist off cap provides the casual occasion of beer, while the beautifully designed package and premium quality beverage deliver the elegance of wine. Get the best of both worlds...Get in the MYX!
Do you drink Nicki Minaj x MYX Fusions, responsibly and at age 21?