Nicole Scherzinger is the New Spokesperson for Herbal Essences
Thu, 09 Feb 2012 10:07:15
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Nicole Scherzinger may have been fired from X Factor but the former The Pussycat Dolls has a new gig as pitchwoman for Herbal Essences. She told PEOPLE that "I have a big grin on my face and I'm glowing. I'm really proud to be partnered with this brand."
The Scherz is in need of quality hair care products since she overworks her tresses with lots of heat styling tools, saying, "I always have to change hairstyles, whether it's being on TV one minute to being on stage the next, then going to dinner or a meeting. It's important to keep it hydrated, and use the right products to protect it from the heat." Bring the heat – Herbal E. and Nic S. can handle it!
She loves the line's Hello Hydration, Hydralicious and Long Term Relationship with locking in moisture and preventing split ends.
Scherzinger will appear in Herbal Essences' print ads as well as commercials — some of which will feature her music. "It's what I've worked so hard for my whole life," the singer admitted. "Not only to have music as my driving force, but to build my brand and be associated with products I believe in — those that are a direct reflection of who I am."
What shampoo to use? Are you more apt to use Herbal Essences since Nicole Scherzinger is hawking the brand?