Nine Inch Nails Team Up With Case-Mate For iPhone Cases
Mon, 11 Apr 2011 12:43:51
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Wanna carry a stylish iPhone that shows off your taste in music? Well you can, since Nine Inch Nails just announced a collaboration with Case-Mate for a line of iPhone cases through the I Make My Case program.
Who needs to wear band tee shirt when you can carry a stylish iPhone case and get the same message across in terms of letting the world know who your favorite band is?
The line will be a retrospective of the band's career with all art curated by Rob Sheridan, NIN's art director. A new case will be released each week and the line will culminate with a customizable case where fans can mix and max imaging to make their own unique case. Check out the first installment here.
More info on Case-Mate: Case-Mate, known for its innovative accessories that protect, style and enhance mobile technology, today announced their collaboration with some of music's top artists, including No Doubt, Yo Gabba Gabba!, Underworld, HEALTH and Metric as part of their "I Make My Case" music program which allows consumers to customize their own case using their favorite bands' album art. "I Make My Case" music represents the next frontier in artist and fan interaction. Just as fans remixed their favorite band's music online, they now can remix their art.
"The 'I Make My Case' music program offers fans a new way to connect with their favorite bands and express their personal style at the same time," said Erik Attkisson, Chief Marketing Officer of Case-Mate. "Music inspires us all and by connecting that to the design process it's the ultimate form of self-expression."
Designed for true personalization, "I Make My Case" music provides users with a multitude of design options developed by their favorite artists. Each band has their own unique design platform, which include elements such as logos and images from No Doubt's most recent tour, or a remix of Underworld's latest album artwork produced by their longtime collaborator, Tomato.
The "I Make My Case" music tool is easy to use for consumers who want to create a one-of-a-kind case. Users first choose an artist then pick from the various design elements, clicking and dragging their selection to a blank phone canvas that represents the back of the phone with its exact dimensions. From there, they can either save the design or add it to the cart and checkout. Consumers can save as many designs as they want and reopen it to expand upon their original creation until completely satisfied. For instant-gratification consumers, each band offers pre-designed cases for purchase at www.case-mate.com.
Case-Mate uses a state-of-the-art printing process that embeds inks directly with the case, ensuring that it will not scratch or abrade with daily use. The print wraps completely around the sides of the case providing full 3D coverage.
Are you going to encase your iPhone in a NIN case?