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  • OK GO Gone From EMI

    Mon, 15 Mar 2010 07:51:05

    OK GO Gone From EMI - Singer pens op-ed in <i>New York Times</i> over label's prohibitive video embedding policy

    OK Go Photos

    • OK Go - NEW YORK, NY - FEBRUARY 21:  Lead singer of OK Go Damian Kulash visits fuse Studios on February 21, 2012 in New York City.
    • OK Go - HOLLYWOOD, CA - FEBRUARY 11:  OK Go spin music at 'UG Presents wiith The Embassy: A 2012 Grammy Celebration in Association with Heineken and JetBlue Airways' at Hollywood Roosevelt Hotel on February 11, 2012 in Hollywood, California.
    • OK Go - LOS ANGELES, CA - NOVEMBER 27:  Rock band OK Go with singer Damian Kulash perform with the cast of YO GABBA GABBA! at KIA Presents YO GABBA GABBA! LIVE! There's a Party in my City produced by S2BN Entertainment in association with The Magic Store and Wildbrain Entertainment at Nokia L.A. LIVE on November 27, 2010 in Los Angeles, California.

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    OK Go Videos

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    Despite bursting onto music's world stage thanks to the viral video for "Here it Goes Again," featuring the band dancing maniacally on treadmills, OK Go have parted ways with EMI and will re-release their new album, Of the Color of Blue Sky on their own label, dubbed Paracadute Recordings. The band's new viral video, "This Too Shall Pass," features the members getting pelted with paintballs and as it turns out, this whole video thing, which is largely responsible for the band's success, facilitated their split with their label, since EMI prevents fans from embedding the YouTube vid on other sites.

    The anti-embedding policy appears to be quite counterintuitive, especially for a band that has been living and dying by its kitschy videos, and singer Damian Kulash even penned an op-ed on how their label's forbiddance of embedding videos negatively impacts their career in The New York Times. Sales for the new record –digital and individual tracks, in particular- have increased as the video spread across the web, so the correlation is there. The album was initially released in January.

    —Amy Sciarretto

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