OK Go Premieres Zero Gravity Video "Upside Down & Inside Out"
Thu, 11 Feb 2016 15:16:37
This morning via Good Morning America, Instagram, and Facebook, OK Go premiered its latest video, "Upside Down & Inside Out." Co-directed by OK Go singer Damian Kulash, Jr. and Trish Sie, the video was shot in Russia with support from S7 Airlines. It is the first ever clip shot completely in zero gravity.
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration," Kulash said. "When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space, so for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began."
"We at S7 Airlines are proud to have supported OK Go in achieving their dream, thus creating the first art piece shot entirely in zero gravity. We believe that however hard the journey might be, every goal is attainable if you put your mind to it and won't settle or give up," added Tatiana Fileva, S7 Airlines Chief Marketing Officer.
"Upside Down & Inside Out" is a track off OK Go's most recent record Hungry Ghosts (Paracadute/BMG), which was released in October of 2014. There has been no comment on whether the band intends to release any new music soon.
Watch the music video for "Upside Down & Inside Out" from OK Go:
—The ARTISTdirect Staff
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