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  • OK Go Premieres Zero Gravity Video "Upside Down & Inside Out"

    Thu, 11 Feb 2016 15:16:37

    OK Go Premieres Zero Gravity Video "Upside Down & Inside Out" - amazeballs!

    OK Go Photos

    • OK Go - NEW YORK, NY - FEBRUARY 21:  Lead singer of OK Go Damian Kulash visits fuse Studios on February 21, 2012 in New York City.
    • OK Go - HOLLYWOOD, CA - FEBRUARY 11:  OK Go spin music at 'UG Presents wiith The Embassy: A 2012 Grammy Celebration in Association with Heineken and JetBlue Airways' at Hollywood Roosevelt Hotel on February 11, 2012 in Hollywood, California.
    • OK Go - LOS ANGELES, CA - NOVEMBER 27:  Rock band OK Go with singer Damian Kulash perform with the cast of YO GABBA GABBA! at KIA Presents YO GABBA GABBA! LIVE! There's a Party in my City produced by S2BN Entertainment in association with The Magic Store and Wildbrain Entertainment at Nokia L.A. LIVE on November 27, 2010 in Los Angeles, California.

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    OK Go Videos

    • OK Go - Upside Down & Inside Out
    • OK Go - The Writing's On the Wall

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    This morning via Good Morning America, Instagram, and Facebook, OK Go premiered its latest video, "Upside Down & Inside Out." Co-directed by OK Go singer Damian Kulash, Jr. and Trish Sie, the video was shot in Russia with support from S7 Airlines. It is the first ever clip shot completely in zero gravity.

    "It was nearly a decade ago that the world started buzzing about commercial space travel and exploration," Kulash said. "When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space, so for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling than astronaut training? I met with people from S7 at a media event at the Cannes Lions festival in France and that's where the adventure began."

    "We at S7 Airlines are proud to have supported OK Go in achieving their dream, thus creating the first art piece shot entirely in zero gravity. We believe that however hard the journey might be, every goal is attainable if you put your mind to it and won't settle or give up," added Tatiana Fileva, S7 Airlines Chief Marketing Officer.

    "Upside Down & Inside Out" is a track off OK Go's most recent record Hungry Ghosts (Paracadute/BMG), which was released in October of 2014. There has been no comment on whether the band intends to release any new music soon.

    Watch the music video for "Upside Down & Inside Out" from OK Go:

    OK Go - Upside Down & Inside Out

    Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

    Posted by OK Go on Thursday, February 11, 2016

    via Facebook

    —The ARTISTdirect Staff

    To check out more recently premiered music videos, check out:

    This Week in Videos - January 30 - February 5

    This Week in Videos - January 23-29

    This Week in Videos - January 16-22

    This Week in Videos - January 9-15

    This Week in Videos - January 1-8

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    Tags: OK Go, Damian Kulash, Jr., Trish Sie

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