Old Navy Creates Back-to-School Anthem
Fri, 01 Aug 2014 10:55:21
Groan! It's back-to-school time for kids, and we know, it sucks, but Old Navy is making it fun.
Old Navy will have its youngest shoppers singing their way into the new school year with the release of the brand's exclusive back-to-school musical anthem titled "Unlimited."
The epic musical number encourages kids to reach for their dreams and unlimited potential. The music video, which features cameos by popular YouTube personalities, is viewable below.
To further support young people pursuing their dreams, proceeds from iTunes downloads of the song will support Camp Old Navy's programming with Boys & Girls Club of America.
"Unlimited" celebrates both the aspirations and anxieties that come with going back to school. On her first day of school, a kid Dreamer imagines all the possibilities for the new school year and beyond, only to be brought down by the Womp Womp, a naysaying curmudgeon who is a personification of her self-doubt. Despite the Womp Womp's negativity, the Dreamer sings of big dreams, such as being an inventor, a star athlete, and even the president. She ultimately finds her confidence when she meets a fellow dreamer who becomes her new best friend.
Who is excited about back to school and "Unlimited?"