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  • Olivia Wilde and DoSomething Team Up to Eliminate Clothing Waste

    Mon, 05 May 2014 15:09:31

    Olivia Wilde and DoSomething Team Up to Eliminate Clothing Waste - Find out how you can aid this enterprise

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    Wear not, waste not.

    DoSomething.org, one of the largest organizations for young people and social change and H&M, one of the world's largest fashion retailers, are teaming up with Olivia Wilde to get young people across the country excited about clothing recycling and sustainable fashion through a campaign called Comeback Clothes. The campaign encourages young people to give their old and worn-out clothing a new life through recycling.

    From now through June 20, young people can collect old and worn-out clothing in their schools and communities and drop them off in garment recycling bins at any H&M store. All brands and all conditions will be accepted.

    H&M will send these clothes to a recycling facility, where they will be given a new life. The vast majority of fabric can be recycled, yet 85% of all textiles end up in landfills each year -- that's 11.1 million tons, the equivalent of over 70 billion t-shirts.

    Why let the landfills, well, fill up. Recycle and give these items a new lease on life.

    All participants that send a photo of themselves dropping off their unwanted clothing to DoSomething.org will automatically be entered to win a $10,000 scholarship, and receive a 15% discount off their entire next purchase.

    Come on, this is an easy way to reduce your carbon footprint.

    Actress, activist, and Conscious Commerce co-founder Olivia Wilde recorded a public service announcement for the campaign as "Princess Layers," a super-ish hero with the ability to remove a layer of clothing only to reveal... another layer of clothing. The power is not great at fighting crime, but perfect for recycling clothing.

    Watch it below!

    "I'm excited to work with DoSomething.org and H&M to encourage our generation to recycle old clothing with Comeback Clothes," says Olivia Wilde. "Their message is very much in line with the philosophy behind my company, Conscious Commerce, which encourages young people to live an overall more conscious lifestyle and leave our world in a better state than how we found it. Recycling old clothes is a wonderful and deliberate choice that positively affects our world, and I'm proud to help that cause!"

    What will you be donating? Clean out those closets, and visit DoSomething.org to get started.

    —Maggie Pannacione

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