OPI Launches Gwen Stefani for OPI Lookbook + App
Mon, 17 Feb 2014 13:47:33
Nail polish and nail care giant OPI has launched two new interactive digital platforms to support its Gwen Stefani for OPI range. They have launched a collaboration lookbook and an app.
The lookbook is hosted at OPI.com/Gwen, where fans can follow the line's journey from inspiration to execution. The lookbook contains an exclusive behind-the-scenes full-length video from the collection's photo shoot, never-before-seen interviews with Gwen, and tutorials featuring nail art created by The Illustrated Nail's Sophie Harris-Greenslade.
Gwen Stefani for OPI also introduces a new iPhone/iPad app where consumers can virtually create their own freehand nail art using the collection's seven shades – Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push and Shove, Over & Over A-Gwen – along with Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes.
The Gwen for OPI app is unlike any other nail art app available, allowing users to virtually paint their nails, add crystals and studs, and place the final look on a manicured hand – with no templates to curb creative direction.
How fab for ladies who care about the look of their digits.
The Gwen Stefani for OPI lookbook can be accessed at opi.com/gwen. The iPhone/iPad app can be found through the App Store at Gwen for OPI .
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