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  • Origins Teams Up With Gavin DeGraw + Vanessa Carlton for Free Concert

    Wed, 28 Mar 2012 14:14:17

    Origins Teams Up With Gavin DeGraw + Vanessa Carlton for Free Concert - It takes place April 18 in NYC

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    Free + Green? Two things we love.

    In celebration of Earth Month 2012 and its Global Earth Initiatives, Origins, the skin care brand that is powered by nature and proven by science, will partner with Gavin DeGraw and Vanessa Carlton to perform at the third annual Origins Rocks Earth Month, a FREE concert taking place in New York City on April 18, 2012 at Webster Hall. To extend the celebration and raise environmental awareness around the world, the global brand will also produce concerts in Taipei on April 13 with co-headliners A-Lin and Alan Kao and in Berlin on April 12 with headliner Johannes Strate. The concert series furthers Origins Global Plant-A-Tree Program, as the brand will plant a tree on behalf of each concert attendee through American Forests' Global ReLeaf™.

    "Earth Month is a special time of year for Origins; it offers us the perfect platform for celebrating our Global Earth Initiatives, programs we've implemented over the years that reaffirm our commitment to Mother Nature," announces Jane Lauder, Global President/General Manager of Origins. "We're thrilled to see Origins Rocks Earth Month reach a new level of success in 2012 with concerts in Asia, Europe and North America."

    Additionally, Origins is on the hunt for an emerging "green" band, as the brand hosts its second annual "Green Band Search". Origins invites bands that are as passionate about the planet as they are about playing to submit an original piece of music to underscore a 1:20 minute video that Origins created showcasing the brand's commitment to recycling, tree planting and saving the planet.

    Submissions are open through April 5 by going here. Voting opens to the public on March 29, concluding April 5 - fans will choose the winner. The winning band will receive an all-expenses paid trip to Origins Rocks Earth Month and will open for Gavin and Vanessa. They'll also win VIP access and "rock star" treatment on the Green Carpet. The "Green Band Search" and New York concert are being produced in partnership with Redmond-WA based PlayNetwork.

    Given the immense consumer interest in previous Origins Rocks Earth Month concerts, Origins will be live streaming and rebroadcasting this year's New York concert. The concert will stream live on April 18 at 8:00PM EST and rebroadcast twice on April 19 at 7:00AM EST and 2:00PM EST. The following URL links directly to the live stream and re-broadcasts: www.origins.com/liveconcert.

    Additional trees will be planted on behalf of live stream viewers. "I'm really excited to perform at the third annual Origins Rocks Earth Month concert and help bring awareness to the environment, a cause close to my heart," explains Gavin DeGraw. "I'm very happy to be part of a concert that encourages people to protect the planet," adds Vanessa Carlton.

    Tickets will be available starting March 19, distributed on a first come first serve basis, at select Origins locations in the New York City, Westchester and New Jersey. In exchange for making an "Earth Pledge," each person will receive two FREE tickets to Origins Rocks Earth Month, while tickets last. An "Earth Pledge" is a commitment to a greener lifestyle and can be as simple as turning off the faucet while you brush your teeth, separating your plastic and paper garbage into recycling bins or shutting off the lights when you leave a room. The participating stores and locations are as follows:

    Origins Flatiron 175 Fifth Avenue, New York, NY 212.677.9100
    Origins Soho 402 West Broadway, New York, NY 212.219.9764
    Origins Broadway 2327 Broadway, New York, NY 212.769.0970
    Origins Grand Central 62 Grand Central Terminal, New York, NY 212.808.4141
    Origins Westchester 125 Westchester Avenue, White Plains, NY 914.948.7788
    Origins Garden State One Garden State Plaza, Paramus, NJ 201.843.1150
    Origins Palmer Square 56 Nassau Street, Princeton, NJ 609.430.9440

    There is a limited supply of standing room general admission tickets available. Tickets do not guarantee entry to the concert. Ticketholders are advised to arrive to Webster Hall New York City early on April 18 to improve opportunity for admittance.

    What green causes do you support?

    —Katie Sheehan
    03.28.12



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