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  • Ozzy Teams Up With Brisk Iced Tea

    Fri, 07 Jan 2011 15:48:35

    Ozzy Teams Up With Brisk Iced Tea - It's for a  Claymation campaign

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    Ozzy in Claymation? It's about to happen! Brisk Iced Tea is revitalizing its legacy of animating iconic celebrities through clay puppet animation by partnering with rock icon Ozzy Osbourne and a few other A-list stars. To refresh the campaign and launch an online contest challenging consumers to tell their own brisk stories, they've recruited the famed Prince of Darkness, who's known for his bold behavior.

    I want to see a Claymation version of Ozzy biting the head off a Claymation bat! Now!

    Brisk, a product of the Pepsi Lipton Tea Partnership, is working with Osbourne to present a tongue-in-cheek web film promoting the brand by telling viewers how to be normal -- from Ozzy's perspective, that is. The film opens with a clay puppet Ozzy offering instructions for normal living, including things like go on a cruise, decorate your cubicle and believe commercials. After breezing through a list, he snaps out of it with a swig of Brisk and is transformed back to the risk-taking rocker we all know and love.

    The Ozzy web film is the second clay puppet animation film produced by Brisk this month. The first stars Mexican-American action hero Danny Trejo as his title character Machete Cortez from the 2010 film Machete. He rapidly recounts the film's events in an ultra-condensed, action-packed sequence with a lighthearted tone -- all after a swig of Brisk.

    My favorite Claymation/Brisk commercial was the one with Rocky Balboa, who is, of course, from Philly, the hood near where I am from.

    Both the Trejo and Osbourne films can be found on the Brisk Facebook page at www.facebook.com/brisk. Trejo's film is available now and Osbourne's launches on January 14, 2011. Fans are encouraged to review the films and submit their own brisk stories in 140 characters or less. Two winners' stories will be animated and placed on the website.

    What other celebs do you want to see in Claymation form?

    —Amy Sciarretto
    01.07.11




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