Pandora + Pepsi Team Up For the Grammys
Tue, 13 Dec 2011 11:04:15
Pandora, the leading personalized radio service, The Recording Academy® (www.grammy.com), and PepsiCo, Inc. announced a multi-layered campaign that will harness and capture the excitement around the 54th Annual GRAMMY Awards®, which takes place on Sunday, Feb. 12, 2012. As the premier sponsor of GRAMMY®-related content on Pandora, Pepsi is giving fans access to GRAMMY-nominated artist content with a GRAMMY mixtape, artist video series and, for the first time, GRAMMY genre stations.
The GRAMMY mixtape includes songs from nominees and newcomers in various 54th GRAMMY Awards categories. In late January 2012, Pandora and Pepsi will introduce a GRAMMY artist video series, featuring exclusive interviews with select 54th GRAMMY nominees. The videos will provide an inside look at the artists' experiences as they prepare for Music's Biggest Night®. Additionally, fans will be able to enjoy first-ever GRAMMY genre stations on Pandora. Approximately 12 genre stations will be based around major musical genres and will spotlight 54th GRAMMY nominees.
Did you check out the mixtape?