Paramount and Current TV Find Soloists
Mon, 20 Oct 2008 13:33:10
Robert Downey, Jr. Videos
Paramount and Current TV recently teamed up for a one-of-a-kind peer marketing project to capture America's gifted local musical talent in conjunction with the release of The Soloist. The film recently had its original November release date bumped to March 13. The Soloist features Jamie Foxx as Nathaniel Ayers, a schizophrenic musical prodigy who spends two years at prestigious school Julliard only to find himself playing on the streets of Los Angeles.
Current TV sent citizen journalists into their communities to capture the stories of America's most talented street musicians. Videos were submitted to Current and then to Paramount, who narrowed the selections down to two pieces which will run during the promotional campaign for the film. View the video submissions at www.current.com/soloist.
—The ARTISTdirect Staff