Paul Weller Starring in Fall 2012 John Varvatos Campaign
Fri, 13 Jul 2012 10:56:54
Music + Fashion Alert!
The latest ad campaign for John Varvatos brings together music legend Paul Weller, known as the "The Modfather," and heir apparent Miles Kane. The images were shot in Manhattan by Danny Clinch, against the distinctly blue-collar backdrop of a Lower East Side pawn shop, where the two sharply dressed subjects stand out against the gritty downtown setting. The iconic photographic style, historically used to capture everyone from Bob Dylan to the Clash, vividly conjures the 1960s music scene.
Check out the photos! Aren't they super duper rad? We love fashion.
Paul Weller has had a long and diverse trajectory, from his days with the English punk band The Jam to The Style Council to a successful solo career. He loved "the swagger" he got from John Varvatos' clothes.
"These images show a kind of passing of the musical torch," says designer John Varvatos. "And you can see the influence that Paul—a fashion and musical icon—has had on Miles Kane, an up-&-comer to be reckoned with. These two Mod men dressed to the nines provide such a spectacular contrast to their surroundings."
Photographer Danny Clinch notes that these photos are, "once again inspired by classic documentary music photography from the '60s and '70s." Clinch is an integral part of a team that works to create an atmosphere guaranteed to bring out the best in both the clothes and the superstars wearing them.
The latest John Varvatos campaign follows 16 seasons conceived by Yard and photographed by Danny Clinch, all of them underscoring the brand's affinity for rock ‘n' roll style-makers. Past collaborators include Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash, Jimmy Page and Robert Plant.
Did you dig? Also, dig this: