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  • Paul Weller Starring in Fall 2012 John Varvatos Campaign

    Fri, 13 Jul 2012 10:56:54

    Paul Weller Starring in Fall 2012 John Varvatos Campaign - He's a music legend!

    Paul Weller Photos

    • Paul Weller - LONDON, ENGLAND - MAY 24: A detail of a Paul Weller tattoo at The Great British Tattoo Show at Alexandra Palace on May 24, 2014 in London, England.
    • Paul Weller - RYDE, ENGLAND - AUGUST 24:  A scooter with a Paul Weller design on sits on the harbour during the the Isle of Wight International Scooter Rally on the Esplanade on August 24, 2013 in Ryde, England. The annual event, which is organized by the British Scooter Rally Association and The VFM Scooter Collective, attracts around 6000 riders each year and has been running since 1980. The scooter in 1960's Britain was a fashion statement and the often heavily customized bikes, usually an Italian Vespa or Lambretta, became synonymous with the Mod scene. They provided an inexpensive mode of transport and escapism to an upwardly mobile youth at a time when public transportation stopped early. The Vespa was depicted on the cover of 'The Who's Quadrophenia album in 1973.
    • Paul Weller - LONDON - APRIL 10:  Musician Paul Weller performs live on stage during the third night of a series of concerts and events in aid of Teenage Cancer Trust organised by charity Patron Roger Daltrey, at the Royal Albert Hall on April 10, 2008 in London, England.

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    Paul Weller Videos

    • Paul Weller - Brand New Toy
    • Paul Weller - Green

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    Music + Fashion Alert!

    The latest ad campaign for John Varvatos brings together music legend Paul Weller, known as the "The Modfather," and heir apparent Miles Kane. The images were shot in Manhattan by Danny Clinch, against the distinctly blue-collar backdrop of a Lower East Side pawn shop, where the two sharply dressed subjects stand out against the gritty downtown setting. The iconic photographic style, historically used to capture everyone from Bob Dylan to the Clash, vividly conjures the 1960s music scene.

    Check out the photos! Aren't they super duper rad? We love fashion.



    Paul Weller has had a long and diverse trajectory, from his days with the English punk band The Jam to The Style Council to a successful solo career. He loved "the swagger" he got from John Varvatos' clothes.

    "These images show a kind of passing of the musical torch," says designer John Varvatos. "And you can see the influence that Paul—a fashion and musical icon—has had on Miles Kane, an up-&-comer to be reckoned with. These two Mod men dressed to the nines provide such a spectacular contrast to their surroundings."



    Photographer Danny Clinch notes that these photos are, "once again inspired by classic documentary music photography from the '60s and '70s." Clinch is an integral part of a team that works to create an atmosphere guaranteed to bring out the best in both the clothes and the superstars wearing them.

    The latest John Varvatos campaign follows 16 seasons conceived by Yard and photographed by Danny Clinch, all of them underscoring the brand's affinity for rock ‘n' roll style-makers. Past collaborators include Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash, Jimmy Page and Robert Plant.



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    —Carly Costello
    07.13.12



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    Tags: Paul Weller, Bob Dylan, The Clash, The Jam, The Style Council, Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash, Jimmy Page, Robert Plant

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