Pharrell Joins Rihanna's "Styled to Rock" Show
Fri, 17 May 2013 12:50:50
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Pharrell Williams and Rihanna are partnering, but not for music in this case.
Grammy Award winner and fashion designer Pharrell Williams will serve as one of the mentors on Styled to Rock, the new reality competition series from executive producer Robyn Rihanna Fenty aka Rihanna, which searches for the next trendsetting designer.
Slated to premiere in 2013, the 10-episode series will give 12 up-and-coming designers the opportunity of a lifetime – to create unique fashion pieces for A-list celebrity talent.
"We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on Styled to Rock," said Salaam Coleman Smith, President, Style Media. "Pharrell's unique aesthetic and commitment to individuality combined with Rihanna's vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends."
Styled to Rock will give 12 up-and-coming designers the coveted opportunity to dress some of the biggest names in entertainment. Each week, challenges will push the designers to their creative limits when they are tasked with styling an A-list star. The celebrity guest-of-the-week will decide which designer best achieves their vision – and advances to the next level of competition. Faced with the threat of elimination, the remaining designers must meet with the three mentors to discuss where they fell short and ultimately, who will be sent home. In the end, one designer will be named the winner of Styled to Rock.
For more info, visit www.stylenetwork.com.
Will you watch Styled to Rock?