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  • Pharrell Williams Launches Kidult.com

    Thu, 01 Apr 2010 10:12:12

     Pharrell Williams Launches Kidult.com - Online venture serves as "reliable news sources that speaks directly to teenagers"

    N.E.R.D. Photos

    • N.E.R.D. - NEW YORK - SEPTEMBER 28:  (L-R) Musician and host Mark Hoppus and recording artists Pharrell Williams, Chad Hugo and Shay Haley of the group N.E.R.D. visits 'A Different Spin With Mark Hoppus' at the fuse Studios on September 28, 2010 in New York City.
    • N.E.R.D. - Musicians Chad Hugo (L), Pharrell Williams (C) and Shay Haley of N.E.R.D. arrive at the 2010 MTV Video Music Awards at the Nokia Theater in Los Angeles on September 12, 2010.
    • N.E.R.D. - Musicians Chad Hugo (L), Pharrell Williams (C) and Shay Haley of N.E.R.D. arrive at the 2010 MTV Video Music Awards at the Nokia Theater in Los Angeles on September 12, 2010.

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    Songwriter and producer Pharrell Williams of Neptunes fame is launching a new site, www.kidult.com, which will be a "reliable news source that speaks directly to kids." News source for teens? So is it going to lean heavily to the right like Fox News? Will it go a wee bit left like CNN? Or will it straddle the middle? It's nothing if not an intriguing concept and idea, because it could go either way in terms of its slant and what type of information it feeds kids these days.

    The site will include both edited and user-generated content that encompasses current events, politics, science, the environment, technology, health, sports, gaming, fashion and entertainment, all of which are things teens deeply care about. The site is already live and features a Q&A with Justin Bieber and it will feature links to other blogs, political polls and daily video postings, as well.

    Williams is quickly developing Kidult as a brand, as he branches into the conference realm. Kidult is promoting the Kidult Youth Leadership Conference, which is scheduled to occur o June 26 at the Sheraton New York Hotel and Towers. Speakers slated to appear include Williams himself and Mimi Valdes, the site's co-founder, who is also the editor-in-chief of Latina Magazine.

    Williams is an entrepreneur, with the Billionaire Boys Club clothing line under his belt, as well as a partnership with Bionic Yarn, a textile firm that develops sustainable fabrics from recycled plastic bottles.

    Will you be bookmarking www.kidult.com?

    —Amy Sciarretto
    04.01.10


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