Pharrell Williams Named Creative Director For Karmaloop TV
Wed, 11 May 2011 16:24:09
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Billboard reports that rapper-producer Pharrell Williams of N.E.R.D. and The Neptunes fame will serve as creative director for the Karmaloop TV, which is the network scheduled to launch later this year. Karmaloop will feature original productions along with movies that have shaped the 18-to-34-year-olds who grew up with the Internet. It's essentially programming for the digital, plugged in generation.
The Grammy-winning Williams, who is behind hits for Jay-Z, Britney Spears and other stars, will have a significant equity position in Karmaloop TV. That means he stands to benefit from how well Karmaloop TV performs in and beyond the digital space.
In a statement, Karmaloop CEO Greg Selkoe said Williams will help create a brand that will get "cutting-edge youth culture" excited about TV, as MTV did in the 1980s.
Williams noted that the "progressive youth culture" is underserved by what's available in the marketplace. Karmaloop looks to fill the white space with their content and endeavors.
Karmaloop TV is an outgrowth of Karmaloop, a 10-year-old website that sells streetwear brands from around the world, and online KarmaloopTV.
Does Karmaloop TV sound like something you will tune in to?