"Pineapple Express" Pushes M.I.A. single Up the Charts
Tue, 05 Aug 2008 16:45:35
The brief snippet of M.I.A.'s single "Paper Planes" from the singer's 2007 release Kala that appears in the trailer for the forthcoming stoner flick The Pineapple Express attests to the power of cross-marketing. The song has enjoyed a flurry of increased success since its placement in the film trailer. Despite being released almost a year ago, the single just landed at #2 on the iTunes chart, reaching its highest spot so far. Looks like the coveted #1 slot is within the song's sights, since the film hits theaters Wednesday, August 6. Additionally, Kala has also moved up on the charts, sitting in the plum #7 spot on the iTunes albums chart, indicating the huge reach of the trailer and how the usage of music in movies can open up a whole new world of listeners.
—The ARTISTdirect Staff