Playboy and Pitbull Partner Up
Wed, 09 Apr 2014 14:39:02
Playboy x Pitbull, yo!
Playboy Enterprises has entered into a strategic partnership with global music superstar Pitbull.
The relationship, designed as a creative cross-pollination between the worlds of Pitbull and Playboy, will feature a variety of content, experience, and product-related initiatives. The first example is the upcoming video supporting the performer's new hit single "Wild Wild Love," featuring G.R.L., which was shot at the legendary Playboy Mansion in Holmby Hills, California earlier this month.
"We're bringing new energy and enthusiasm to the iconic Playboy brand in our 60th year," said Playboy CEO Scott Flanders. "Throughout our history we've collaborated with artists and cultural tastemakers who both embody the Playboy lifestyle and interpret it in their own images. We're taking a big step in re-interpreting our enduring brand for a new generation by welcoming Armando into the fold. His magnetic energy, charisma and style combined with his clear talent as an entrepreneur exemplify the aspirational lifestyle that defines our brand. We're looking forward to doing some great things together."
"In order to become an iconic brand you have to partner up with one. What's more iconic than Playboy?" says Mr. Perez. "It's an honor to partner with Playboy Enterprises – 'Ladies and Gentlemen you are looking at the new Playboy, Armando Christian Perez.' Thank you Hef, Scott and the entire Playboy team. Dale!"
The choice of the historic Playboy Mansion as the setting for the "Wild Wild Love" video provides an early glimpse of the synergies expected to emerge from the partnership. The landscape of opportunities in development span Pitbull's touring and appearance schedule, performances and appearances at Playboy events, new content across a variety of media including Playboy Magazine and digital properties, and more to be unveiled in the coming months.
Do you read Playboy and listen to Mr. Worldwide aka Pitbull?
Pitbull - Hey Baby (feat. T-Pain)