"Pop Up Video" Returns to VH1
Wed, 01 Aug 2012 13:33:54
Red Hot Chili Peppers Photos
Red Hot Chili Peppers Videos
VH1's beloved Emmy Award-nominated music video franchise Pop Up Video returns this summer with more of the musical wit, insight and snark that has cemented the series' status as a perennial fan favorite. The new season kicks off Monday, Aug. 6 at 12PM ET/PT on VH1 with a freshly "popped" batch of the latest music videos of fans' favorite artists and songs.
For the first time ever, VH1 will bring the fun of Pop Up Video to Lollapalooza 2012 by putting attendees in the spotlight as stars of their own videos. From Aug. 3 through 5, festival-goers in Chicago's Grant Park will be able to step into the fun and irreverent world of Pop Up Video to an unprecedented degree, in real life via "augmented reality" software.
Developed specifically for VH1 by third-party experiential agency AWESTRUCK Marketing, the breakthrough technology will allow fans to see themselves live on a jumbo screen, interacting with music videos from Lollapalooza artists including the Red Hot Chili Peppers, The Black Keys, Fun., B.o.B and Gary Clark, Jr. In addition, participants will get the full "pop up" treatment via custom bubbles of humorous info about the videos and insider Lollapalooza facts, overseen by the series' actual editorial team. They can then post photos from the experience instantly to Facebook and Twitter through a custom application.
Fans can now use VH1's "Pop Up" creator to build the ultimate "Pop Up" experience. Create your own snark-filled masterpiece and share with friends via Facebook and Twitter on VH1's Pop Up Video page.
Fans are also encouraged to tweet using the official hashtag #PopUpVideo and to check out Pop Up Video on social media by following @VH1PopUpVideo on Twitter and liking the official Pop Up Video Facebook page.
Are you excited about the new season of Pop Up Video? Anyone plan to check out the app at Lolla this weekend?