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  • Prince to Release 20Ten Via UK Publications

    Wed, 30 Jun 2010 09:50:35

    Prince to Release <i>20Ten</i> Via UK Publications - Record will be free with purchase of participating issues

    Prince Photos

    • Prince - LOS ANGELES, CA - JUNE 27:  Singer Patti LaBelle (R) presents the Lifetime Achievement Award to Prince (R) during the 2010 BET Awards held at the Shrine Auditorium on June 27, 2010 in Los Angeles, California.
    • Prince - LOS ANGELES, CA - JUNE 27:  (L-R) Musicians Patti LaBelle, Janelle Monae, Esperanza Spalding and Alicia Keys perform a tribute to Prince during the 2010 BET Awards held at the Shrine Auditorium on June 27, 2010 in Los Angeles, California.
    • Prince - LOS ANGELES, CA - JUNE 27:  Musician Esperanza Spalding performs a tribute to Prince during the 2010 BET Awards held at the Shrine Auditorium on June 27, 2010 in Los Angeles, California.

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    Prince Videos

    • Prince - Baltimore (ft. Eryn Allen Kane)
    • Prince - FUNKNROLL (audio)

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    Prince, who was just honored with a lifetime achievement award at the BET Awards on Sunday night, is back in the spotlight again. He will partner with several publications to release his new album 20Ten. The album will be free with purchase of the publications that team up with the singer. He released Planet Earth the same way, via the UK paper, Mail on Sunday, three years ago and apparently, that release method worked, since he is attempting to again. It's a risky, ballsy move, especially in this marketplace. I find it ironic, as well, that he names the album 20Ten and releases a physical product which is not hotly desired in 2010.

    For 20Ten, which is the singer/guitarist's 27th record, four publications are already on board to distribute the record with purchase of their paper. 2.5 million copies will be available on July 10 through England's Daily Mail and Scotland's Daily Record. Belgium's Het Nieuwsblad will also distribute the release on that same day. It will be released via the German edition of Rolling Stone on July 22, as part of this revolutionary way to release music and revive print media. An American release date has yet to be confirmed.

    What do you think of Prince's method of releasing an album via a newspaper? Is it practical in the digital world, which made CDs and print publications virtually obsolete?

    —Amy Sciarretto
    06.30.10




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