Psy Working on Headphones Line
Wed, 19 Jun 2013 18:59:55
Get your "Gangnam SOUL" on!
SOUL Electronics are going "Gangnam Style." International pop sensation PSY is teaming up with the brand to create the premium headphone provider's latest branding partnership.
Psy will collaborate on an international level with SOUL to develop his own special-edition headphones and speakers and to represent the brand throughout the coming year.
"PSY has taken pop culture by storm and is globally recognized for his irresistible sound and entertaining performances," said Lan Kennedy-Davis, CEO SOUL Electronics USA. "Merging PSY's distinct style with the superior quality and performance of SOUL's headphones and audio speakers will create an undeniable product line suitable for tastemakers and music enthusiasts alike."
PSY is equally psyched, saying, "I want to give my fans the best music and performance possible, and by working with SOUL, I can now offer the ultimate sound experience with PSY style that fans can make their own."
Amen to that.
PSY will be featured alongside SOUL's other brand ambassadors, including rapper Ludacris, renowned American football player and Heisman Trophy winner Tim Tebow, and Jamaican Olympic gold medalist Usain Bolt. The SOUL brand ambassadors demonstrate the versatility of the brand's offerings and international appeal.
Join the #SOULNATION movement online and visit SoulElectronics.com to learn more.
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