Questlove of The Roots Stars in Guitar Center Spot Celebrating 50 Years
Fri, 07 Feb 2014 10:04:42
2014 marks 50 years of Guitar Center helping artists make music.
Continuing this tradition, the retailer is launching a new campaign and tagline entitled "All We Sell is the Greatest Feeling on Earth," a renewed declaration on the brand's mission to share that experience with the world.
The music instrument retailer named The Roots' Questlove as the campaign's first Ambassador. Philly, yo!
"Playing music is the ultimate outlet for self expression. Everyone should experience it, that's really what this campaign is all about," says Frank Hamlin, EVP of Marketing at Guitar Center. "Questlove is the perfect partner to launch this message. He is an exceptional artist who is equally extraordinary in his desire to inspire, empower and support musicians. Guitar Center would not exist without musicians, so it is absolutely crucial for us to create a culture that simultaneously champions established artists and the potential artist within all of us."
The iconic drummer and producer will star in the first spot of a series of commercials.
"The great Duke Ellington had been known to say that music was his mistress and she plays second fiddle to no one," says Questlove. "This sentiment has resonated with me for decades. It's informed both my everyday life and my professional career. The act of creating and playing music is not only life affirming, it's truly the Alpha and Omega of all things Questlove. This campaign has a very special place in my heart. It revolves around one of the few unadulterated passions in my world, that thing which is second to none."
Watch the spot below.
Will you be shopping at Guitar Center soon?