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  • (RED), U2 and Bank of America Team Up for Super Bowl Promotion

    Fri, 24 Jan 2014 10:45:40

    (RED), U2 and Bank of America Team Up for Super Bowl Promotion - It will generate 10 million bucks to fight AIDS

    U2 Photos

    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (2nd R) as The Edge (2nd L) and Larry Mullen Jr look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
    • U2 - CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook (L) announces the free download of the new U2 album on iTunes as members of U2 The Edge (2nd L), Larry Mullen Jr (C), Adam Clayton (2nd R) and Bono as and look on during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.

    more u2 photos »

    U2 Videos

    • U2 - The Miracle (Of Joey Ramone)
    • U2 - Invisible (Live on The Tonight Show)

    more u2 videos »

    U2, a good cause and the Super Bowl? Sign us up!

    (RED), U2 and Bank of America have announced a partnership that will generate more than $10 million to fight AIDS. Details are available at bankofamerica.com.

    The partnership will kick off with a commercial during the Super Bowl, which takes place Sunday February 2, that will feature U2 performing a new song, "Invisible."

    The song will be available as a limited edition release on iTunes for free download during the game and for the following 24 hours. For every download during that timeframe, Bank of America will donate $1, up to $2 million total, to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life-saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world’s poorest countries.

    (RED) has already generated more than $240 million for the Global Fund since being founded in 2006 by U2 lead singer Bono and Bobby Shriver in order to drive corporate donations to the fight against AIDS. The additional funding from Bank of America will help (RED) surpass a quarter billion dollars raised.

    Bono said, "Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news. It's the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people. And just in...the bank's commitment of $10 million has resulted in the Gates Foundation, SAP and Africa's Motsepe Family matching for a total of $22 million. Incredible."

    Will you be watching and downloading? It's good music, during a good game and for a good cause! DO IT!!! IT'S THAT EASY!

    —Maggie Pannacione
    01.24.14



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