(RED), U2 and Bank of America Team Up for Super Bowl Promotion
Fri, 24 Jan 2014 10:45:40
U2, a good cause and the Super Bowl? Sign us up!
(RED), U2 and Bank of America have announced a partnership that will generate more than $10 million to fight AIDS. Details are available at bankofamerica.com.
The partnership will kick off with a commercial during the Super Bowl, which takes place Sunday February 2, that will feature U2 performing a new song, "Invisible."
The song will be available as a limited edition release on iTunes for free download during the game and for the following 24 hours. For every download during that timeframe, Bank of America will donate $1, up to $2 million total, to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life-saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world’s poorest countries.
(RED) has already generated more than $240 million for the Global Fund since being founded in 2006 by U2 lead singer Bono and Bobby Shriver in order to drive corporate donations to the fight against AIDS. The additional funding from Bank of America will help (RED) surpass a quarter billion dollars raised.
Bono said, "Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news. It's the kind of game-changing influence that will not just deliver millions of dollars but raise consciousness and keep public pressure on putting an end to this devastating pandemic which has already taken the lives of 35 million people. And just in...the bank's commitment of $10 million has resulted in the Gates Foundation, SAP and Africa's Motsepe Family matching for a total of $22 million. Incredible."
Will you be watching and downloading? It's good music, during a good game and for a good cause! DO IT!!! IT'S THAT EASY!