Republic Records Partners With John Varvatos
Thu, 20 Feb 2014 10:33:47
Music x fashion are forever linked and now they are being combined in a unique, awesome way, courtesy of this partnership that sees one of the best labels putting out some of the most important, relevant and brightest acts in music pairing up with one of the most important and talented menswear designers of the modern era.
Republic Records has entered into a strategic partnership with renowned fashion designer John Varvatos to formally launch John Varvatos Records in 2014.
The designer will personally serve as the curator and president of the label, spearheading the signing of new acts and the release of high-profile reissues and compilations. The imprint's focus is genuine music in the spirit of legends. This stands out as a revolutionary collaboration, co-mingling two distinct brands under one common banner with a united goal of releasing timeless records.
"Music has always been my big passion and an energy force in my life," Varvatos said. "As a result, my brand is deeply rooted in it as well. The connection between fashion and music is undeniable and symbiotic. In Republic Records, I have found the perfect partner to create a new music platform. Their success stands unparalleled when it comes to finding and nurturing new talent."
Republic Records label founder, chairman and chief executive officer Monte Lipman added, "John Varvatos is one of the most iconic and important brands in fashion. When Charlie Walk brought this deal to our attention, I felt it instantly exemplified the ethos our company was founded upon. We look forward to embarking on a new journey with one of fashion's foremost figures."
Label executive vice president Charlie Walk shared his enthusiasm, saying "John is the only fashion icon I know who has music imbedded into his brand. His appreciation for music along with his incredible taste and texture makes him the perfect partner where music and fashion collide in the truest sense."
A music icon x a fashion icon – it does not get much better than the Republic x Varvatos deal.
Are you stoked for some for the John Varvatos releases? We are!