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  • Rihanna Is Now Creative Director of Puma

    Wed, 17 Dec 2014 11:45:35

    Rihanna Is Now Creative Director of Puma - She will oversee the women's line and be a brand ambassador

    Rihanna Photos

    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Singer Rihanna attends the Edun fashion show during Mercedes-Benz Fashion Week Spring 2015 at Skylight Modern on September 7, 2014 in New York City.
    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Recording Artist Rihanna is seen at the Versus Versace Spring 2015 Collection during Mercedes-Benz Fashion Week at Metropolitan West on September 7, 2014 in New York City.
    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Actress Trudie Styler and singer Rihanna attend the Edun fashion show during Mercedes-Benz Fashion Week Spring 2015 at Skylight Modern on September 7, 2014 in New York City.

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    Rihanna Videos

    • Rihanna - Goodnight Gotham
    • Calvin Harris - This Is What You Came For  ft. Rihanna

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    Rihanna x Puma!

    Rihanna is now the brand's Creative Director. In that role, she will oversee the women's line. But that's not all. She will also act as brand ambassador. And she has signed a multi-year deal to rep Puma so she will impart her influence for the foreseeable future.

    Given Rihanna's fashion sense and the respect she commands in fashion circles, this is good news for Puma, which is likely looking to revitalize itself as an "it" or "go to" brand.

    "Signing Rihanna is a fantastic step for Puma," Puma's CEO Bjørn Gulden told WWD. "Her global profile, her charisma and individuality, her ambition–all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."

    Are you excited to check out Puma's casual pieces now that RiRi is involved?

    —Amy Sciarretto
    12.17.14



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