Rihanna Is Now Creative Director of Puma
Wed, 17 Dec 2014 11:45:35
Rihanna x Puma!
Rihanna is now the brand's Creative Director. In that role, she will oversee the women's line. But that's not all. She will also act as brand ambassador. And she has signed a multi-year deal to rep Puma so she will impart her influence for the foreseeable future.
Given Rihanna's fashion sense and the respect she commands in fashion circles, this is good news for Puma, which is likely looking to revitalize itself as an "it" or "go to" brand.
"Signing Rihanna is a fantastic step for Puma," Puma's CEO Bjørn Gulden told WWD. "Her global profile, her charisma and individuality, her ambition–all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."
Are you excited to check out Puma's casual pieces now that RiRi is involved?