Rihanna's "Battleship" Flops
Fri, 25 May 2012 14:43:09
Despite a healthy overseas debut, Rihanna's first film Battleship didn't fare so well in the U.S.
The film hit theaters on May 18, but only did about $25 million in box office receipts. That fell below expectations and couldn't come close to Marvel's The Avengers. The marketing spend was high, so the studio will likely remain in the red on the film, according to TheWrap.com. Even so, it won't cause the company to lose its shirt. The film's marketing failed to connect with younger audiences, especially since they have no connection to the board game on which the movie is based.
Did you see Battleship?