• > Home
  • > News
  • > Rihanna's "Battleship" Flops
  • Rihanna's "Battleship" Flops

    Fri, 25 May 2012 14:43:09

    Rihanna's "Battleship" Flops - The film underperformed

    Rihanna Photos

    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Singer Rihanna attends the Edun fashion show during Mercedes-Benz Fashion Week Spring 2015 at Skylight Modern on September 7, 2014 in New York City.
    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Recording Artist Rihanna is seen at the Versus Versace Spring 2015 Collection during Mercedes-Benz Fashion Week at Metropolitan West on September 7, 2014 in New York City.
    • Rihanna - NEW YORK, NY - SEPTEMBER 07: Actress Trudie Styler and singer Rihanna attend the Edun fashion show during Mercedes-Benz Fashion Week Spring 2015 at Skylight Modern on September 7, 2014 in New York City.

    more rihanna photos »

    Rihanna Videos

    • Rihanna - Goodnight Gotham
    • Calvin Harris - This Is What You Came For  ft. Rihanna

    more rihanna videos »

    Despite a healthy overseas debut, Rihanna's first film Battleship didn't fare so well in the U.S.

    The film hit theaters on May 18, but only did about $25 million in box office receipts. That fell below expectations and couldn't come close to Marvel's The Avengers. The marketing spend was high, so the studio will likely remain in the red on the film, according to TheWrap.com. Even so, it won't cause the company to lose its shirt. The film's marketing failed to connect with younger audiences, especially since they have no connection to the board game on which the movie is based.

    Did you see Battleship?

    —Maggie Pannacione
    05.25.12



    "Like" ARTISTdirect on facebook to get more news and info on Rihanna

    Tags: Rihanna, Battleship, Marvel's The Avengers

    Latest Music News

    more news headlines »

    • this week
    • last week
    • artist
    • ringtone
    • peak rank
    • wks on chart