Ringo Starr Is the New Face of Skechers
Wed, 22 Oct 2014 11:46:20
Former Beatle Ringo Starr is the new face of shoe brand Skechers. Demi Lovato also reps the brand, which is clearly marketing towards all generations.
Starr, a drummer and who is 74, will front the Relaxed Fit Footwear campaign, becoming the first musician to do so.
"Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection. Ringo is not only a music icon, but also a style icon and is the perfect ambassador to illustrate how our footwear helps keep you relaxed in any situation," Skechers said in a statement.
Agree on all fronts.
Do you wear Skechers?
—The ARTISTdirect Staff