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  • Roadrunner Records Launches SignMeTo A&R Service

    Wed, 13 Oct 2010 09:11:48

    Roadrunner Records Launches SignMeTo A&R Service - It's free, it takes advantage of social networking and it gives bands a platform for exposure

    Roadrunner Records is storming forward into the digital age with launch of the web property SignMeTo Roadrunner Records, a dynamic new free service that mimics the actual A&R process using social networking tactics. What a modern, novel concept for a record label. Labels are known for being outdated institutions that lumber through the evolutionary process of changing business models, so it's great to see Roadrunner, the #1 hard rock label ever, to move forward in such a manner.

    The link is SignMeTo.roadrunnerrecords.com so head on over, bookmark it and play around. You might find your new favorite band. It's like playing a music business video game, only you are doing so in real life.

    SignMeTo is a fun and functional way for fans and unsigned bands to participate in the music industry's A&R process. Users begin by signing up as "scouts," and unsigned bands create their own profiles, which scouts then rate and tag. The band profiles offer comprehensive functionality, with bands being able to upload photos, video, music and tour dates, like a MySpace page.

    Scouts then peruse the site and rate and review bands, which impact SignMeTo charts, which refresh daily or weekly by genre. New charts are formed as users spread new tags, with genres expanding from the very simple "Alternative" or "Rock" all the way to more complex genres like "Russian Death Metal." Besides other chart incentives, bands can also earn badges, some of which are bestowed by real Roadrunner A&R staff. SignMeTo already boasts 6,000+ active band profiles and 10,000+ scouts.

    Unlike other services that allow bands to host music and content for free, SignMeTo provides an endgame: prevailing as the top-ranked artist in their respective genre or user-generated tag charts. And who knows—maybe a lucky few will end up with a Roadrunner Records deal!

    SignMeTo is fast proving to be the destination site for unsigned rock, alternative and metal music.

    Have you checked out SignMeTo?

    —Frank TJ Mackey

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