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  • Rob Dyrdek Talks "Street League Pro Tour"

    Fri, 15 Jun 2012 08:11:41

    Rob Dyrdek Talks "Street League Pro Tour" - By ARTISTdirect.com editor in chief Rick Florino...

    Rob Dyrdek Photos

    • Rob Dyrdek - LOS ANGELES, CA - DECEMBER 07: Pro Skater Rob Dyrdek attends PacSun's Common Threads event hosted at MOCA Grand Avenue on December 7, 2013 in Los Angeles, California.
    • Rob Dyrdek - LOS ANGELES, CA - DECEMBER 07: Pro Skater Rob Dyrdek attends PacSun's Common Threads event hosted at MOCA Grand Avenue on December 7, 2013 in Los Angeles, California.
    • Rob Dyrdek - LOS ANGELES, CA - DECEMBER 07: Pro Skater Rob Dyrdek attends PacSun's Common Threads event hosted at MOCA Grand Avenue on December 7, 2013 in Los Angeles, California.

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    Rob Dyrdek remains a modern cultural revolutionary.

    His Street League Pro Tour has elevated street skating to the global spotlight during an awe-inspiring tour featuring the sport's cream of the crop. Overseeing this vision, he's crafted an unforgettable event with each tour stop for fans. It hits Southern California on June 15 and 16 at the Citizens Bank Arena in Ontario…

    In between all of his ventures—Fantasy Factory and Ridiculousness, the sport itself remains closest to the icon's heart. "To me, the Street League tour is really about laying down a stake and letting the pros now this completion is be-all and end-all," he declares with a confident smile.

    That mission has been accomplished…

    In this exclusive interview, Rob Dyrdek talks to ARTISTdirect.com editor in chief Rick Florino about the Street League Pro Tour and more.

    [Of course, it's also powered by our friends at Monster Energy and DC Shoes!]

    What was the general ethos behind the Street League Pro Tour?

    Street skating, as a whole, is the biggest athletic alternative to organized team sports in the world. It's separate from action sports and all of the major contests lumped street skating in with "action sports". My goal was to revolutionize how an audience would watch a contest, and then take the world's best street skaters and build a whole tour around them. Now, as I grow this thing, I'd like to inject more of the cultural side into it.

    You do that very artfully.

    It's a lifestyle sport. I was a little militant initially like, "Do you see concerts or clothing at an NBA game?" Now, I'm embracing that side of it and recognizing its importance for skating.

    How do you up the ante each time?

    I'm taking traditional sports principals and the core values of skateboarding and then creating a sports entertainment property. It's not an exhibition. I needed to created the format over the first couple of years and make this incredibly exciting and entertaining format for skateboarding. That's the difference. No matter what, you don't know who's going to win until the final trick. It's incredibly fun to watch. Each event is special in and of itself.

    Do these young guys remind you of your days competing?

    These guys are so good. What they're doing at this point during the first try is stuff we used to dream about doing in the height of my pro career [Laughs]. They're doing the impossible on the first try. The way the format is you have to land it when it counts. It's amazing.

    The physicality of it is equally impressive.

    The beauty is that it's limitless by design. I design each and every one of these courses completely different knowing you're going to get a completely different style of tricks and skateboarding. In basketball, a crazy dunk is forever etched because it's limited by the human physical ability. Whereas, five years from now, you're going to look back at Street League and think the stuff they're doing is simple compared to the first five years.

    The courses are breathtaking in their own right.

    They're gorgeous, man. Every time one is done and that thing's earthed, it's so cool. It's earthed, and they pour the concrete in three days. It's a full urban plaza designed insanely, and then it gets torn out. It gives us a lot of opportunity with those obstacles. We donate them to cities and have permanent facilities built for these communities too as we go along.

    What's the most gratifying thing about Street League?

    It's such a massive undertaking. I've learned a lot along the way. The most gratifying thing was this last event when the pros were like, "This is perfect. This is the best contest ever. Now, I can build on that.

    Rick Florino
    06.15.12


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