Robert De Niro, Al Pacino Suing Over Watch Ads
Fri, 06 Mar 2009 11:24:50
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Robert De Niro and Al Pacino have filed a lawsuit against both a movie distributor and a watch company which they allege used their likenesses to promote watches without permission. The suit was filed in New York City's US District Court on Wednesday. The pair claimed they never authorized a commercial tie-in between Overture Films, who distributed their 2008 film Righteous Kill, and Tutima Watches, a German company. The actors are seeking unspecified damages over Tutima using their voices, names, and likenesses to promote their watches in print and online. They claim that Overture entered into the tie-in with Tutima without their consent.
Overture claimed that it was "surprised" by the action and that it has not received any communication from the actors or their representatives for months. The company also claims that its legal team is addressing the issue.
De Niro and Pacino claim that had their permission been sought, they still would have turned down the opportunity. De Niro claims to only endorse products or services in America under specific and compelling circumstances while Pacino has never endorsed a product or service in the United States.
—The ARTISTdirect Staff