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  • Roméo Testa's "Light It Up" Used in 7Up Spot

    Thu, 29 May 2014 15:30:03

    Roméo Testa's "Light It Up" Used in 7Up Spot - Look + listen

    Roméo, Roméo. Where for art thou, Roméo?

    7Up -- ah, refreshing lemon-lime soda! Now, it's 7Up x Roméo Testa.

    The soft drink brand has launched its new Anthem campaign, using up and comer Roméo Testa's "Light It Up" in a new spot.

    Look and listen below!



    Want more Testa intel? This teenaged prodigy, born in Costa Rica, was raised in Los Angeles, where he received a well-rounded musical education from his Panamian/Italian/Chinese father and Mexican/Irish/German/British mother. Wow, he has quite a heritage, making him and his music truly exciting, exotic and global.

    "I grew up on a pretty healthy diet of music," Testa, who is possessed of prominent cheekbones and dark good looks, which cause him to look like a cross between the young Elvis Presley and Bruno Mars. "I started out with The Beatles, then evolved into Buddy Guy and Muddy Waters before turning to John Mayer. These days, most of what I listen to is hip-hop — old-school Dre and Dirty South stuff. I always try to get some of those sounds in there."

    Did you "Light It Up" with Roméo and 7Up?

    —Maggie Pannacione
    05.29.14



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