RYOT + CrowdRise Launch Collaboration
Tue, 27 Aug 2013 14:39:20
The new social news platform RYOT and leading fundraising site, CrowdRise, announced an official partnership. To launch the collaboration, RYOT is giving away $200,000 for a CrowdRise Challenge called #STARTARYOT. RYOT and CrowdRise are inviting non-profits and the public to join the five-week fundraising initiative. Through September 24, RYOT will give $200,000 in donations to non-profits and give donors the opportunity to win 10 VIP, on-stage tickets to the 2013 Global Citizen Festival – a free ticketed concert on the Great Lawn of Central Park, NYC.
Throughout the Challenge, RYOT will direct their readers to #STARTARYOT to raise funds for non-profits on CrowdRise, illustrating the power of incentivized, content-driven social action. The #STARTARYOT Challenge is open to all 501c3s in good standing.
The organization that raises the most money during the 5-week Challenge will win $75,000; 2nd place wins $50,000; 3rd place will win $25,000. Each week, RYOT will give donors the chance to win two all-access VIP tickets to the 2013 Global Citizen Festival with performances by Stevie Wonder, Kings of Leon, Alicia Keys and John Mayer. RYOT will also award an additional $10,000 to one participating non-profit each week during the Challenge.
"RYOT is the first news site that connects every story to an action. It lets you know what's going on in the world and what you can do about it. I believe RYOT is the future of news because to create quantifiable change in the world, we must radically change the concept of news for young people and empower them to become activated individuals. We're extremely pumped to #STARTARYOT on CrowdRise and raise a ton of money for great non-profits," said actor Ian Somerhalder, who is participating in #STARTARYOT on behalf of The Sierra Club Foundation.
Find out more about #STARTARYOT, join the Challenge and support non-profits that inspire you, visit crowdrise.com/startaryot.
Will you participate?