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  • Saigon Launches New Record Label

    Fri, 02 May 2014 13:00:38

    Saigon Launches New Record Label - It's called Squid Ink Squad [an error occurred while processing this directive]

    New biz ventures are the way to go for hip-hop artist Saigon, who has announced the impending launch of a brand new record label focused on tearing down the walls that serve as hurdles to the discovery and distribution of new talent.

    Balls...in a good way.

    Squid Ink Squad (S.I.S.) will leverage the evolving world of digital media and its natural synergies with content creation, discovery and sharing. By keeping the music close to the audience, Saigon hopes S.I.S. will create a new template in the music industry.

    A modern, millennial record label! We need more of those. Nice work, Saigon.

    Saigon's The Troubled Times of Brian Carenard is dropping summer 2014, and will be supported by a video featuring acclaimed actor Omar Epps, alongside former Jive Records recording artist Papoose.

    S.I.S. has already launched its first digital project, HipHopMyWay.com a website designed to encompass the openness that will be the lifeblood of the label. Though still in early stages of its full development, the site already allows emerging artists and producers to upload content and find each other, while allowing visitors to discover and share new voices in hip-hop.

    Bookmark it, kids.

    Perhaps the most defining aspect of the new label is its relationship with global digital media company, CPXi (website). The company has taken an equity stake in the label and plans on devoting significant expertise and resources to the project through its project development division, Hatched.at.

    CPXi CEO, Mike Seiman explained, "Our involvement in Squid Inc. Squad is a natural extension of our progressive business model. We have more than a decade of experience in connecting clients with the appropriate digital audiences, efficiently and at scale. For a company like ours, the Holy Grail is seamless creation and monetization of new quality content. While, traditionally, that content is website centric, music (as content) is a natural and innovative progression. The unparalleled reach of our digital network of young music-centric audiences will give Squid Ink Squad a huge advantage over more traditional labels."

    We know, that's a lot of bizzy language and tech-y jargon, but trust us. It means good things for artists and for rap fans.

    Saigon added, "I feel so blessed to be able to launch this label the way I have always wanted to see one launched. Working with a digital powerhouse like CPXi is the missing piece that will allow S.I.S. to unlock the real talent that is struggling to be heard. SIS is what the future of a branded integrated music label will look like. In 10 years music will be all digital and 100% tech driven."

    Are you stoked about S.I.S.?

    —Maggie Pannacione

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    Tags: Saigon, Papoose, Omar Epps

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