Santigold Releases Track and Video, "Chasing Shadows"
Fri, 15 Jan 2016 10:47:36
In advance of her upcoming third album, 99¢, due on Atlantic February 26th (pushed back from its original release date of January 22nd), Santigold just released "Chasing Shadows" and the accompanying video, a slow-paced stroll through Santi's mid-century themed life seemingly full of ennui. The track was produced by Vampire Weekend's Rostam Batmanglij, and the video was directed by Elliott Lester (Nightingale, Blitz, Love Is the Drug).
Here's what Santigold said about it: "'Chasing Shadows' is about with the conflicted reality of an artist's life. Caught in the web we spin around ourselves, a mixture of hubris and the guise of perfection, we fear being swallowed up by our own ambition. Never in the moment, as quickly as we reach our goals, our gaze shifts to those still looming in the distance. We judge ourselves harshly for not being further on the path and revel in the anxiety of racing the rate of consumption. The lyrics weigh the value of going against the current to maintain artistic integrity, and the feelings of isolation and vacancy bred by a persona that is always "on" and ready for show."
Watch "Chasing Shadows" from Santigold:
Nodding to those themes of perfection, Santigold has also released a satirical infomercial for a product she calls the Shadow Eraser over at Santigold.com. Her press release provides the following details: "Following her recent comedic roles on The Office and Adult Swim's NTSF:SD:SUV, she began creating infomercials for every song on 99¢ as an extension of the album's exploration of the commercial nature of our world and the ways in which we package ourselves and our lives for consumption. 'We have no illusion that we don't live in this world where everything is packaged. People's lives, persona, everything, is deliberate, and mediated. It can be dark and haunting and tricky, and freak us out, but it can be also be silly and fun and we can learn to play with it,' she says. She also explores our fascination with perfection and our inherent inability to attain it. The use of playful satire, social critique, and self-examination to explore these themes is reflected in the album's cover art, a collaboration with photographer Haruhiko Kawaguchi (photographer Hal), which finds Santigold shrink-wrapped amongst her cluttered possessions ready for the store shelves."
Watch Santigold's 'Shadow Eraser' infomercial:
—The ARTISTdirect Staff
Buy Santigold music on iTunes