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  • Scotty McCreery + PBJ = Perfect Together!

    Fri, 12 Apr 2013 12:54:20

    Scotty McCreery + PBJ = Perfect Together! - He is part of the Peanut Butter & Jam Slam for DoSomething.org campaign – find out how you can participate

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    Peanut butter is quite possibly the perfect food. And Scotty McCreery is our favorite American Idol winner.

    DoSomething.org and Walmart have launched the first ever "Peanut Butter & Jam Slam" in an effort to collect one of the top requested food items at food banks, peanut butter. The two organizations are teaming up with American Idol Season 10 Winner, Scotty McCreery, who is lending his star power to motivate teens to get involved.

    McCreery appears in a national Public Service Announcement (PSA) encouraging teens to get started on their peanut butter and jam drives. He even shares his recipe for the "Scotty McCreery PB&J": peanut butter, jam and the secret ingredient: cereal and lots of it!

    Watch the PSA:



    "Millions of kids experience hunger every day – but it just doesn't have to be this way," said McCreery. "That's why I am lending my voice (yes, very low voice) to help motivate teens to collect jars of peanut butter and jelly to help fight hunger."

    The campaign, aka "National Peanut Butter and Jelly Day," has the goal of collecting as much food as possible by the campaign deadline of May 14, 2013.

    "Have you ever skipped a meal and went to bed hungry? Well, 17 million children in America don't have a choice and experience hunger every day," said Saige Martin, Campaigns Associate for Poverty and Homelessness, at DoSomething.org. "Our mission is simple: teens will have six weeks to collect these two ingredients that will help feed families living in households that are food insecure."

    Here's how it works: teens sign up to run a peanut butter and jelly drive and donate to their local food bank or collect and donate jars on their own. Once they've collected the food, teens are encouraged to send in photo proof of their collection at www.DoSomething.org showing two very important things: How many jars of peanut butter and jam/jelly did they collect? And most importantly, choosing if they are Team Crunchy or Team Smooth?!

    The final day to report donations is May 14, 2013. All participants who sign up via the website and follow the steps to submit photo proof of their donations will be entered for a chance to win a $4,000.00 scholarship from DoSomething.org. Every 10 jars of food collected is another chance to win.

    How do you make your PB&J? And are you going to support this campaign?

    —Katie Sheehan
    04.12.13



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