Seattle-Tacoma Airport Launches Music Initiative
Tue, 31 Jan 2012 12:12:23
Seattle is a music mecca and the transportation industry will be taking advantage of that.
Your next visit to Sea-Tac Airport will come with a free upgrade -- to include the sights and sounds of northwest music. The Sea-Tac Airport Music Initiative, Experience the City of Music -- a cooperative effort by the Port of Seattle, Seattle Music Commission and PlayNetwork -- will launch this week to showcase the northwest region's music culture and enhance the experience of millions of passengers who pass through Seattle-Tacoma International Airport each year.
The Sea-Tac Airport Music Initiative, Experience the City of Music is a comprehensive program that enhances the traveler's experience by utilizing speakers and screens airport-wide to feature a diverse variety of northwest music from the soulful sounds of Quincy Jones to the poignant lyrics of Eddie Vedder. Travelers will also hear artist-read public announcements, enjoy curated videos on terminal and baggage claim monitors, and listen to a multi-channel web radio player available through the free airport Wi-Fi network.
"The Port is pleased to be a leader in this effort to promote the region's music industry and to increase the visibility of local musicians at the airport," said John Creighton, Port of Seattle Commissioner. "From Jimi Hendrix to The Wilson Sisters, Chris Cornell and many others, the Seattle area has a strong music heritage. Over 32 million passengers pass through Sea-Tac Airport each year, giving us a unique opportunity to introduce a new generation of local musicians to travelers and tourists."
"Seattle is known around the world for its music culture, so it's great to see this identity embraced and showcased to all the travelers going through the airport," said Seattle Mayor Mike McGinn. "Jet City, meet Music City."
This campaign will launch dynamic media elements curated and developed by branded entertainment specialist PlayNetwork, including:
-- Overhead music featuring local emerging artists like Fences, Beat Connection and Allen Stone with legends like Ray Charles, Heart and Nirvana
-- Overhead safety and informational announcements read by local musicians such as Ben Gibbard, Leroy Bell, Macklemore, Jerry Cantrell and Sir Mix-A-Lot
-- Video segments on terminal monitors throughout the airport featuring exceptional original content from KEXP, EMP, MTV, Chase Jarvis, the Seattle Channel's Art Zone, Light in the Attic Records and The Seattle Band Map
-- A web-based multi-channel music player available via the airport's free WiFi
-- An Android mobile app, developed by Front Runner, which will feature access to the PlayNetwork music playlist, videos and KEXP concert listings; iPhone, Windows Phone 7 and Blackberry apps coming soon
Who is your favorite Seattle or Pacific Northwest artist? Do you think this initiative will enhance your travel experience?